Advocacy & Social License
In a volatile and fragmented advocacy landscape, a credible voice and the increasingly elusive trust of the community are needed to effect lasting change.
Through our decades of experience in managing stakeholder and community sentiment in political, social and commercial arenas, we can deliver compelling, effective strategy and communication that will resonate with our target audience and build our clients’ ability to influence decisions.
We aim to achieve influence through:
Evidence
We arm our clients with the research-based, community-oriented case for change.
Mutual Benefit
We work to deliver outcomes that provide shared benefits for our clients, decision-makers, and the community
Coalition Building
We bring key stakeholders, the media and public opinion with us to create a coalition for change
Polling & Political Research
RedBridge maintains an ongoing program of qualitative, quantitative and demographic research to monitor changes in community sentiment and public opinion regarding politics – enabling us to understand the emerging pressures for decision-makers and our clients.
Our Directors are frequently sought for expert commentary on issues relating to community sentiment research as well as political analysis on state and federal political arenas, including recent ABC state and federal election coverage.
We draw upon, and share, the insights from this work as a value-add to our clients to help them navigate a rapidly evolving social and advocacy landscape.
Social and Communications Research
Our insight comes from understanding the core motivations and mindsets of target communities (especially hard-to-reach audiences). Key to our work is enabling our clients to understand and respond to the experiences and perspectives of their communities of interest: we believe empathy drives trust.