The Financial Review reported on our most recent quantitative analysis of the North Sydney federal electorate here.
This study was conducted 3-14 May 2022 via touch-tone response automated phone survey and supplemented with 160 computer aided telephone interviews (CATIs) of participants aged 18-39.
The CATI calls were made by a 3rd party and the response data supplied by the client for integration into this report. Automated surveys are conducted between 17:30 – 20:20 on weekdays and 10:00 – 17:30 Saturdays at the local time of respondents so as to not over-sample nonworkers and stay-at-homes.
The study was conducted among a sample of n=1,267 people aged 18 years and over from a population of 109,278. Telephone numbers were licensed from a commercial provider and include both landline and mobile phone numbers.
An interesting observation. We identified a difference between 18-39 participants who participated in the touch tone response versus CATI. Touch tone responses tend to harvest a more conservative representative sample from this age cohort. Pollsters have always struggled to tackle this inbuilt bias within inner urban electorates and hence the use of CATI, which in some part addresses this problem.
A copy of the full report, including the methodology, can be downloaded here.